Customer testimonial videos (a.k.a. customer story videos or case study videos) are a way to let your customers do the talking for you. Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service. A customer story video typically features one or more customers talking testimonial-style about how your company has made a positive impact on their life or business.
Customer testimonials can pack a visual punch just below the fold on your homepage, or on a dedicated customer page. After your prospective customers have spent some time learning about what you do, serving up this kind of content can help ease any lingering concerns and reassure them with some third-party social proof before they make a buying decision.
Zap asked us to interview one of their key customers for this Testimonial video and we showed up on location to conduct the interview and deliver a final edited product.
A testimonial video produced for Dremio, a leading data & analytics software company. Our role included all aspects of production from conducting the interview at the client's office to capturing broll as well as editing & post-production.
