Explainer videos are typically used towards the top of the funnel (consideration phase). They’re most useful when a potential customer is aware of their problem/need and starting to look at potential solutions. Places to put your explainer video: product or service pages, newsletters, trade shows, and sales meetings.

The success or failure of your video should hinge on more than just view count. While views are great, they don’t tell the whole story. You should also be looking at engagement (how much of the video do viewers actually watch?) and conversions (do viewers take the desired action after watching the video?). Like any marketing effort, we recommend having goals and a way to track them in place before you start producing a video!

Depending on the length, style and complexity, most of the higher-end explainers we work on these days run in the $20,000–$25,000 range for animation, and the $35,000-50,000+ range for live action. Looking to produce a series of videos? Great! We’re always happy to discuss package pricing to bring the per video cost down. You’ll likely find that prices vary greatly from company to company, so take your time, do your homework, and find a team that fits your brand and can deliver on budget, timeline, and quality.

Our standard production schedule for an animated explainer video is anywhere from 8-10 weeks, which does not necessarily include the time required to collect feedback and make revisions. A full timeline may range from 10-12 weeks. Live action explainer videos have more moving parts (e.g. talent, locations, scheduling) and therefore do not have a set production schedule. However, a typical live action video timeline is 10-12 weeks.