Branded video content is a way of advancing a specific message or mission while keeping your company in the background. Branded video content should be authentic, entertaining, usually under 60 seconds, and target your core audience.
Unlike traditional advertisements, branded videos don’t sell anything. Instead, branded video content helps humanize your business by connecting to viewers emotionally and strengthening your brand voice.
Branded video content can serve a number of purposes, and generally is used to entertain or educate an audience. To start, these videos are a great way to get the attention of potential new customers on social media platforms or YouTube, because you’re not serving them a heavy handed sales pitch. Branded video content is also a great way to connect with a strong, core customer base by reminding them of your offerings and capabilities in an engaging way. Consider using branded video content in a series format when you want to go more in-depth on a topic but still want to keep the individual videos short, as part of a PR campaign, or for ongoing social media engagement.
Covalent tasked us with creating a branded video about their digitization and storage solution. A mid-video transformation from black and white to color allows for Covalent's solution to stand out all while telling a powerful story.
Creating an informative video with no narration isn't an easy task but we love the finished product we created for Accurics doing exactly that. A combination of modern illustration with kinetic typography, seamless motion, and a powerful soundscape allowed us to tell a story without a voice.
